Nu-Star has a series of incredibly engineered products to assist with material handling. They approached us to partner with them on producing a supplemental training video to go along with their Power Pusher E-750 Electric Wheelbarrow. In one sense it is a video manual and highlights the key features of operation as well as the important safety components. Their product is sold direct to consumers but is also available in rental facilities. One powerful opportunity for video for a product found in rental facilities is to make the video available to the rental shops so they can offer that to their customers. Not only does the video give the rental shop expertise to speak to the features and benefits of the product BUT gives them the added value of giving access to the video to their customers to know how to operate the product. WIN-WIN!
Statistically, product videos will increase the chance of purchase by 74%! That is powerful! And a product training video can appeal to a prospect who is still shopping for the right product as as the purchaser. It builds confidence in your buyer and strengthens your brand.