Here is a step-by-step process for creating an effective and powerful “pitch”

Imagine you are attending a networking event, you heard towards the elevator dressed to impress. Someone steps in the elevator with you and asks “What is it that you do?”. You gaze over at the elevator control panel and see you have from the 1st floor to the 4th floor to tell this person enough information about your business that they walk out of the elevator doors remembering you! This my friend is an “Elevator Pitch”. Typically a short description of what you do, your products or services. This can be a simple & powerful tool that you can keep sharp and always ready to pull out when the time is right. As you construct your power pitch using the steps below, aim for it to be about a minute in length. This is a great duration for a video AND for a face-to-face interaction.

Purpose:

Create a short, authentic video (under 60 seconds) to promote your business, product, or service. This is not a teleprompter script — it’s a simple, conversational outline to help you sound natural and confident on camera.

Timing Guideline:

A 60-second video is roughly 120–150 words long. Keep it simple — aim for around 130 words total.

1. Hook (0–10 seconds):

Start with something that connects instantly — a real-world problem, a strong stat, or a quick story. Think about what problem you solve and lead with that. Using a solid number or relatable pain point makes it more compelling.

Examples:

• “Nearly 60% of homeowners don’t realize small foundation cracks can become major repairs.” (contractor/trades)

• “Most families have no written financial plan — and that’s why they feel stuck.” (financial advisor)
• “If your mornings feel like chaos, you’re not alone — but it doesn’t have to stay that way.” (life coach)
• “In this market, the right realtor can save you tens of thousands — and weeks of stress.” (realtor)
• “Over half of first-time buyers don’t know they could qualify for a mortgage right now.” (loan officer)

2. Body (10–45 seconds):

Briefly share what you do, who you help, how you solve their problem, and what makes you different.

Keep it conversational — imagine explaining it to a friend. If you use AI to write a draft, make sure it sounds like you.

3. Call to Action (45–60 seconds):

End strong with one clear next step.

Examples:

• “Schedule your free consultation today.”
• “Let’s talk about how to reach your goals this year.”
• “Visit our website to get started.”
• “Call us before the next big storm hits.”
• “Follow for weekly home-buying tips.”

Optional intro: Your name and title will appear on screen, so you can skip introducing yourself to save time. If you do include it, keep it short, for example: “Hi, I’m Maria with HomeSmart Realty…”.

On-Camera Tips:

• Be authentic, not perfect. We’ll record multiple takes and edit together the best moments.
• Practice, don’t memorize. Focus on flow, not exact wording.
• Smile and move naturally. Talk like you’re speaking to a friend.
• Bring energy. Enthusiasm helps people connect with you.

Bonus: Choosing a Location:

Work closely with LiveWire Films to select your filming location. Choose a setting that’s:

• Relevant – matches your brand (office, shop, or workspace).
• Visually appealing – clean, uncluttered, well-lit.
• Spacious – enough room for lighting and camera gear.
• Quiet – no loud background noise or distractions.
• On-brand – the space should feel like you and reflect your business identity.

Final Reminders:

• Keep it short, real, and clear.
• Write how you speak.
• Lead with the problem you solve.
• Authenticity is more important than perfection.
• LiveWire Films will take care of the technical side — you just show up as yourself.

Still have questions? Contact us.