Studies and trends now show that animated video is becoming the most engaging way to tell your brand story.
- 65% of people are visual learners
- 90% of the information transmitted to the brain is visual
- Visual information is processed 60,000x faster than text
There is a lot of video “clutter” out there. You can search any topic for any industry and find hundreds of videos fighting for your attention. Animated video can be a unique method to cut through the noise and get your message out. It seems like attentions spans are shrinking by the day so you need to capture the viewer’s attention right away.
Here are a few reasons why a well crafted animated video can achieve great results…
- You have NO limitations in an animated world. Make your logo come to life and talk. Make your video take place in an exotic location. Anything is possible!
- Animation can evoke emotion in your viewers. This can lead to a strong connection with your brand.
- Animation is the perfect way to simplify a complex topic. Break down a subject in a way that is visually understandable and memorable.
- Animated video is fun and nostalgic. Let’s face it, we all have a kid deep down inside of us. We might feel like we have outgrown Saturday morning cartoons but we can find a reason to watch animated videos that are “business related”! We can’t take ourselves or our business too seriously 🙂
Want to brainstorm some possibilities? Click to start a conversation.
Below is a playlist of a broad variety of 2D animated projects we have produced for our clients. You can browse the videos with the PLAYLIST panel that will pop out on the right side of the video frame.