Why an Animated Explainer Video is Something Your Company Should Invest In

You know that feeling when you try to explain your product or service to someone, but their eyes glaze over and you can tell they’re just waiting for the conversation to end? Yeah, we’ve all been there. It’s a struggle to convey complex information in a way that’s not only engaging, but also easily digestible. That’s where animated explainer videos come in. This style of video can work wonders for your company and are worth investing in. Join us as we break down why an animated explainer video is something your company should invest in.

Oh, and you may be thinking “cartoons are not very professional!” I always encourage people to look at some examples and decide if they are a) cartoony and b) unprofessional, take a look at some projects we have done for clients.

Here are some key reasons animated videos can be a powerful option:

Grab Attention with a Memorable Story

With so much noise in the world today, it can be challenging to grab people’s attention, but animated explainer videos provide the perfect solution. By telling a compelling story using colorful, fun animations, your audience is more likely to retain your message. Animated explainer videos help bring your brand to life and generate buzz around your product or service. To make it even better, these videos can be easily shared on social media, increasing your brand recognition.

Simplifies Complex Information

As mentioned earlier, it’s hard to explain complex information without losing your audience. However, with the help of animation, you can easily break down complicated concepts using visuals and even humor. Animated explainer videos can convey information such as product features, benefits, and differentiators, in a simple and straightforward way, making them easy to understand and remember. This can help increase conversions and sales, as well as differentiate you from your competitors.

It Increases Engagement

Did you know that people are 10 times more likely to engage with video content than text? It’s true! Animated explainer videos offer a unique way to communicate your message with your audience. Through animation, you can create different characters and storytelling styles that match your brand’s tone and personality. You can make your video funny, informative, serious, or emotive. With animation, your video can appeal to a range of emotions in your viewer, making them more likely to engage with your message.

Builds Brand Awareness

Animated explainer videos can also help increase brand awareness. By including your brand colors, logo, and messaging, you’re able to create a memorable experience for your viewers, one example is Cricket Wireless, their animated commercials are everywhere! Plus, if your video is shared on social media or your website, it can help increase your online presence and visibility. Additionally, by keeping your messaging consistent across all channels, you’re able to build a strong brand identity that resonates with your audience.

Appeals to All Age Groups

Last but not least, break down generational barriers. Animated explainer videos are loved by people of all ages. Whether it’s a millennial or a baby boomer, everyone enjoys a well-made and engaging animated video. They are fun, visually compelling, and hold people’s attention for longer periods than other marketing techniques. Regardless of the age group you are trying to target, animated explainer videos are an ideal choice to reach potential customers.

In conclusion

Animated explainer videos are an excellent way for businesses to tell their story, explain complex concepts and increase engagement with their audience. These videos leave a lasting impression on viewers, making them more likely to remember your brand and engage with it. Moreover, they are a flexible solution that appeals to all age groups. So, if you want to take your brand to the next level, it’s time to invest in animated explainer videos. Trust us, your audience will thank you for it!

Ready to find out how an animated explainer could fit into your video strategy? Contact us today for a free consultation!