We were approached by EFS Advisors to produce a series of promo videos for their advisors. It was important for them to make a connection with their viewers to establish trust and credibility. We collaborated with them to develop a script that would highlight both professional and personal aspects of the advisors. Josh Decker was the 1st video we completed with the firm and he did a fantastic job at connecting with the viewer.
This is a great example of how you can use personal elements to connect with your viewers. Often times people have as much interest in what a person does outside of the office as they do in the office.